Our support for national brands and private labels

Thanks to our unique expertise, our 9 industrial sites in France and the United Kingdom, and an organization 100% dedicated to infant nutrition, we are the preferred partner for companies looking to create, develop or strengthen their product ranges. For over 30 years, we have been supporting:

national
brands

private labels

international players

looking to launch their own brand

across all baby food categories:

infant formula,

infant cereals,

baby foods for babies' complementary feeding,

and more broadly, all rigid and flexible baby food solutions, adapted to each stage of a baby’s development.

Our approach is based on end-to-end support, from the initial idea through to the product’s placement on store shelves.

A unique expertise serving your product ranges

In order to co-create high‑performance product ranges, we deploy a comprehensive, collaborative and structured support model. Each project is managed by an integrated organization including:

A dedicated project manager
R&D teams specialized in infant nutrition
Quality & regulatory (13 certifications including IFS Food, BRC, Halal)
Packaging, logistics, sourcing, production and quality control.

Each area of expertise is involved at different stages of the project to ensure the viability, safety and performance of your ranges.

Our approach: co‑manufacturing

Our expertise lies in our ability to work hand in hand with national brands and private labels to co‑create their infant food ranges. Thanks to dedicated teams, we provide 360° support, from concept to market.

Our know‑how supporting your projects

Infant formula: a long‑standing expertise

Thanks to our specialized sites and our mastery of powdered and liquid infant formula, we offer recipes that comply with the strictest regulations, available in conventional or organic versions, and in multiple formats: metal tins, bottles and cartons. The composition of our formulas is fully controlled to meet the infants' and and young children's nutritional needs (proteins, essential fatty acids, lactose, etc.).

We have built long‑standing partnerships with leading infant formula brands and also support private labels in creating tailored ranges:

first‑stage, follow‑on and growing‑up milks,
powdered and liquid formats to cover all usage occasions,
in addition to classic cow’s milk formulas, specialized/therapeutic formulas (anti‑regurgitation – AR, preterm, lactose‑free, digestive comfort).

Client case

From dependency to autonomy. How we supported a Middle Eastern retailer in launching its own infant formula brand:

5 formulas developed (cow’s milk infant formula and specialized formulas),
12 months from concept to market,
500,000 tins produced for the first production batch.

A “classic” project demonstrating our ability to combine regulatory expertise, industrial agility and logistics reliability to support our partners’ growth.

Infant cereal manufacturing

Since 2020, Materna has developed full expertise in infant cereals.

We offer plain or flavored instant cereals, with tailor‑made formulations and textures adapted to the child’s age, packaged in metal tins or cardboard boxes.

Our R&D teams also measure the carbon footprint of each recipe to support your CSR commitments.

Available formats:

Metal tins
Cartons
Bottles
Cardboard boxes

These packaging solutions ensure optimal product preservation, a high level of food quality, and designs tailored to the needs of families and professionals. Depending on the materials selected, they offer high recyclability and excellent food protection. Their design guarantees the preservation of essential nutrients (proteins, vitamins), which is particularly critical for infant formula and foods for young children.

Baby food pouches

As the pioneer of the first savory baby pouches in mass retail as early as 2011, Materna now designs a comprehensive offering: savory, sweet, dairy‑based or plant‑based recipes.

Our teams co‑develop pouches suitable for the early stages of complementary feeding, with single‑ingredient recipes for first tastes, as well as age‑appropriate recipes aligned with key trends:

• plant‑based / flexitarian diets
• greediness and naturalness
• portion control.

Did you know?

Materna is also the pioneer in recyclable pouches in the infant nutrition sector. In 2020, we launched an ambitious R&D program to design the first 100% recyclable pouches, brought to market in 2024 -a strong response to environmental challenges and growing consumer expectations. Today, this innovation continues to be a success with our fruit pouches : available individually or in packs of four, our organic and conventional pouches meet the expectations of both parents and retailers.